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Mark Hickey describes the communications revolution sweeping developed and developing countries and outlines the changes that the power of mobility will bring |
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An astonishingly rapid global revolution is under way, fundamentally changing the way people live. Wireless service is taking hold in developed and developing countries alike, spreading even faster than radio, television and telephones did, and revolutionizing telecommunications. There is a simple secret to its success: wireless means mobility and mobility has the power to change lives.
The power of mobility can be measured in the soaring number of people who already rely on wireless communications. Adopted more rapidly than almost any other 20th-century invention, it now helps an estimated 470 million people worldwide keep in touch and share information. Industry experts predict that within five years the number of worldwide wireless customers will have almost trebled to 1.26 billion. And by 2010, according to the International Telecommunications Union, cell phone users worldwide are expected to outnumber those with traditional phones.
The power of mobility has already transformed lifestyles. The first wireless customers were business people, boosting their productivity by keeping in touch while in transit. Now wireless phones are used as an essential communications tool by businesses and consumers alike, used on roadways and city streets, and in neighbourhoods, shopping malls, urban centres and rural areas all over the world. They appear to know no boundaries, encompassing people of all ages from all walks of life, all over the world. Voice communication dominates the wireless world at present, but data communications are already starting to add significant benefits and will play an increasingly important role in future.
Technology has also improved, giving customers better coverage, longer battery life, clearer calls, and smaller, less expensive handsets with enhanced features and functionality. Such developments have both attracted new customers and encouraged existing ones to use their wireless phones more frequently.
Demand, competition, regulatory change and new technology continue to move the wireless industry into a new era of growth and challenge. Over time, industry observers expect customers to move more of their communications to wireless networks, as they cease to distinguish between wireless or wireline services and instead simply reach for whichever device is handy.
These will include on-line banking and travel information and booking as well as many applications for e-commerce. Business users will be able instantly to access important information held on computer systems back in the office, including office e-mail, and electronic calendar and address book systems. And, of course, there will be a wealth of entertainment information, television listings, film previews and games. As the evolution of wireless continues, third-generation technology is expected to transmit data much faster than is now possible, enabling mobile phones to receive Internet data, video communications and graphics faster than traditional fixed lines, and even receive television broadcasts.
The start of the new millennium is witnessing a telecommunications world that is very different from even the recent past. Clearly challenges lie ahead. But driven by the power of mobility, the world is going wireless and an ever increasing number of people everywhere are reaping the rewards of communicating in a world without wires Mark Hickey is Human Resources and Regional Services Executive Director of Vodafone. PHOTOGRAPH: Marwa Elhasan/UNEP/Still Pictures |
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