We in West Asia are trying to help young people become more aware of the need for sustainable consumption and empower them to act as responsible citizens and consumers.

We held an Environmental Global Youth Gathering in Dubai in 2004, which recognized the need to create youth awareness about sustainable lifestyles in the region, as its economy is consumer-oriented and largely based around tourism. We are working through the UNEP/UNESCO youthXchange project, which is beginning to be introduced in West Asia through the Emirates Diving Association, with financial help from the Government of Dubai - Dubai Immigration. The Emirates Diving Association will address dissemination of the project in the region - for example through translation, cultural adaptation and networking, seminars and training organizations - in close cooperation with UNEP.


Five thousand surveys have already been conducted in universities and schools around Jordan and we are anxiously awaiting the results. We hope that this will provide us with a snapshot of young people's consumer and environmental awareness, of their concern for the environment, of their thoughts about sustainable consumption and of whether they feel empowered and able make a difference.

Lara El Saad, Tunza Youth Advisor, West Asia


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